期刊论文详细信息
| Revista Brasileira de Gestão De Negócios | |
| Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale | |
| Rafael Bittencourt1  Stefânia Ordovás de Almeida1  Clécio Falcão Araujo2  | |
| [1] PUCRS, Business School, Graduate Program in Business, Porto Alegre, Brazil;SENACRS College, Business School, Porto Alegre, Brazil ; | |
| 关键词: Technology Adoption Propensity; Cultural Differences; Scale Validation; Consumer Profiles.; | |
| DOI : doi.org/10.7819/rbgn.v0i0.3955 | |
| 来源: DOAJ | |
【 授权许可】
Unknown