Attractiveness of Poland as a tourist destination in the eyes of employees of travel agencies located in Prague

Acta Universitatis Carolinae Geographica

关键词: tourism;    travel agencies;    analysis of perception;    tourist attractiveness;    tourist potential of poland;    tourism offer;   

DOI  :  10.14712/23361980.2015.23

来源: DOAJ

【 摘 要 】

The article summarizes the results of a study conducted among travel agencies located in Prague. The study had two main goals: to identify the importance of the offer of trips to Poland as well as to prepare an analysis of perception of Poland as a tourist destination in the eyes of employees of travel agencies located in Prague. The study is a part of a larger work dealing about the attractiveness of Poland as a tourist destination for the people of the Czech Republic. The article is based on a two stage field research which took place during the spring and summer of 2008. At the first stage, the author did 65 structured interviews with the representatives of travel agencies (85% of all visited agencies) located in Prague 1 and 2. The second stage had a form of a “mystery shopping”. An employee of an existing company, under the supervision of the author, contacted seven agencies that claimed that they offer tailor made trips to Poland, with a request for a preparation of an offer of a four day trip. The result of the above mentioned studies is a notion that despite the fact that an important part of agencies offer trips to Poland (21%), their employees are in reality not able to recommend this destination due to the lack of information and promotional materials. Generally, the respondents assess the primary offer to Poland in a better way than the secondary one. The ratings were more favorable by those people who have visited Poland in the past. The author hopes that the results of the analysis will serve as an inspiration for preparation of future promotional activities of Poland as a tourist destination within the Czech market.

【 授权许可】

Unknown