Evaluating Conscious Consumption: A Discussion of a Survey Development Process

Sustainability

Madhavi Venkatesan¹  Vishnu Prasad¹  Fenner Dreyfuss-Wells¹  Anjali Nair¹  Astrid Pedersen¹ 

[1] Department of Economics, Northeastern University, Boston, MA 02115, USA;

关键词: economics;    sustainability;    survey design;    pro-environmental behavior;   

DOI  :  10.3390/su13063339

来源: DOAJ

【 摘 要 】

This paper is the outcome of a course project for Economics of Sustainability (Northeastern University, Boston, Massachusetts). Facilitated and under the direction of the instructor, course participants designed a survey instrument where questions and responses were developed to be indicators of behavioral bias related to the environment. The consumer good targeted in the survey was convenience-based coffee consumption, and convenience was defined by the use of single-use disposable coffee cups. The discussion highlights the survey development process including literature review-based expectations specific to each question. The paper concludes with next steps, which involve the administration of the instrument and evaluation of the survey results.

【 授权许可】

Unknown