THE PECULIARITIES OF FUNCTIONING OF COLORISTIC METAPHORS OF THE GERMAN MEDIA-POLITICAL DISCOURSE OF THE PANDEMIC PERIOD

Russian Linguistic Bulletin

Litvinova, T.I.¹  Shustova, I.N.¹ 

[1] Voronezh State Pedagogical University;

关键词: german mediapolitical discourse;    coloristic metaphor;    figurative nomination;    color-naming;    coloronym;    the coronavirus epoch;    pandemic;    сovid-19;    pragmatic potential;    coronavirus;    “covid traffic lights”;    “green passport”;    немецкий медиаполитический дискурс;    колористическая метафора;    образная номинация;    цветообозначение;    колороним;    эпоха короновируса;    пандемия;    сovid-19;    прагматический потенциал;    короновирус;    «ковидный светофор»;    «зелёный паспорт»;   

DOI  :  10.18454/RULB.2021.26.2.12

来源: DOAJ

【 摘 要 】

The article is devoted to the analysis of the peculiarities of coloristic metaphor system of the FRG media-political discourse of the coronavirus epoch. While the investigation, the basic characteristics of the color spectrum of modern “coronapolitical” reality were revealed, new acute social-political phenomena of the pandemic period, named by the figurative color representations of the German media-political discourse were objectified, key pragmatic meanings of the type of color images under consideration were analyzed. As a result of the conducted research it is worth concluding that the basic color palette of the German coronavirus media-political discourse, modelled by metaphorical images, is objectified by key coloronyms of dark tones as well as grey, red, yellow, green colors. Pretty vivid representation of such kind of color-naming is connected with the emergence of absolutely new phenomena-realities of the “covid time”, such as (“coronavirus”, “COVID traffic lights”, “green passport”). Pragmatic potential of “coronavirus” metaphors in the format of the German media-political discourse is generally connected with the negative influence, with the forming of pejorative meanings of alarm, anxiety, pessimism, apathy, danger and death.

【 授权许可】

Unknown