A new campaign strategy informed by pragmatism: Running on a platform of expanding voting accessibility

Cogent Social Sciences

Aaron Martin¹  Alexandra D’ Antonio¹  Zoe B. Pidgeon¹  Robert Calimente¹  Albi Taipi¹ 

[1] Wayne State University;

关键词: campaign strategy;    culture;    elections;    mobilization;    political campaigns;    political candidates;    political participation;    political theory;    voting;   

DOI  :  10.1080/23311886.2019.1631526

来源: DOAJ

【 摘 要 】

Voter disillusionment is commonplace in the United States, with many eligible voters either choosing not to or altogether unable to exercise their right to vote. To the former, in 2016 alone, nearly 40 percent of eligible voters did not vote. Although it is an issue that extends to the health of a democracy, voting itself is not one that is central to campaign platforms, with candidates running on more high-profile issues such as healthcare or the economy. A solution to voter disillusionment is for pragmatically minded candidates to organize their campaigns around voter expansion as a means to build winning coalitions. Once locating the rhetorical origins of efforts to disenfranchise the marginalized, we develop a pragmatic strategy for appealing to those previously disengaged constituencies by demonstrating how such a platform turned legislative agenda can improve the lives of more citizens as well as strengthen democratic values.

【 授权许可】

Unknown