Engagement Analysis of Canadian Public Health and News Media Facebook Posts and Sentiment Analysis of Corresponding Comments during COVID-19

Psych

Sophie Neumann¹  Melissa MacKay¹  Taylor Colangeli¹  Andrew Papadopoulos¹  Sydney Gosselin¹ 

[1] Department of Population Medicine, University of Guelph,Guelph, ON N1G 2W1, Canada;

关键词: COVID-19;    crisis communication;    sentiment analysis;    engagement analysis;   

DOI  :  10.3390/psych4010005

来源: DOAJ

【 摘 要 】

During the COVID-19 pandemic, key stakeholders have used social media to rapidly disseminate essential information to the public to help them make informed health-related decisions. Our research examined how the public responded to official actors’ Facebook posts during COVID-19 and examined the comment sentiment and post engagement rates. CBC News and CTV News received a greater proportion of negative comments and a lower average post engagement rate compared with Healthy Canadians. Additionally, the proportion of negative and positive comments varied over time for all sources; however, over 30% of the comments for all three actors were consistently negative. Key stakeholders should monitor the public’s response to their social media posts and adapt their messages to increase the effectiveness of their crisis communication efforts to encourage the adoption of protective measures.

【 授权许可】

Unknown