La communication d’un opérateur téléphonique au Congo : providentielle, relationnelle ou compassionnelle ?

Revue Française des Sciences de l’Information et de la Communication

关键词: mobile telephony;    operators;    congo;    social networks;   

DOI  :  10.4000/rfsic.13034

来源: DOAJ

【 摘 要 】

In Congo-Brazzaville, the telecommunications operator MTN organizes its communication around the dissemination of mostly symbolic elements to increase its notoriety and build a relationship of proximity and trust with its customers and social actors in the context of mobile telecommunications. The digital social networks represent an opportunity to build other forms of relationships, through a strategy to broaden the target, in a global communication with its customers based inside and outside the country very present on social networks such as Facebook, today one of the largest digital social networks "general public and generalist".

【 授权许可】

Unknown