Muppets Transmedia Universe: meeting point of genres and formats

Cuadernos de Información y Comunicación

Sergio Albaladejo Ortega¹ 

[1] Departamento de Comunicación Audiovisual de la Facultad de Ciencias Sociales y de la Comunicación de la Universidad Católica San Antonio de Murcia (UCAM).;

关键词: transmedia storytelling;    los teleñecos;    universo narrativo;    hibridación;    géneros cinematográficos;   

DOI  :  10.5209/rev_CIYC.2014.v19.43905

来源: DOAJ

【 摘 要 】

The story world of The Muppets, whose origins date back more than half a century, has been inexorably expanding until today, when it stands as a transmedia storytelling engaging his followers through its different products and, more importantly, providing a more complete and satisfying experience as they access to more of the pieces that make up this great fictional puzzle. Paying close attention to the TV series Muppet Babies, this article seeks to clarify the essential role often played by the hybridization of film genres, as well as of television and radio formats, in the construction of this kind of narratives.

【 授权许可】

Unknown