期刊论文详细信息
| Journal of Economic and Financial Sciences | |
| The influence of transaction cost variables on e-buyer satisfaction and loyalty: An e-business-to-consumer retailer context | |
| Christine F. De Meyer-Heydenrych1 Ilse Struweg1 | |
| [1] Department of Marketing Management, College of Business and Economics, University of Johannesburg, Johannesburg; | |
| 关键词: transaction cost economics theory; price and risk reduction; exclusive offers; e-buyer behaviour; satisfaction; loyalty; online retail; | |
| DOI : 10.4102/jef.v14i1.565 | |
| 来源: DOAJ | |
【 授权许可】
Unknown
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