Perspectives On Marketing And Organizational Advertising

Social Sciences and Education Research Review

Alina Tenescu¹ 

[1] University of Craiova, Romania;

关键词: organizational advertising;    organizational marketing;    perspectives;    practice;    research;    training;   

DOI  :  

来源: DOAJ

【 摘 要 】

The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts

【 授权许可】

Unknown