期刊论文详细信息
| GfK Marketing Intelligence Review | |
| Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment | |
| Reibstein David J.1 | |
| [1] William S. Woodside Professor and Professor of Marketing, Wharton School, University of Pennsylvania, U.S.A.; | |
| 关键词: Marketing Measurement; Marketing Returns; Intangible Assets; Brand Value; Customer Value; Marketing-Finance Interface; | |
| DOI : 10.1515/gfkmir-2015-0003 | |
| 来源: DOAJ | |
【 授权许可】
Unknown
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