“We Need to be Better”: Race, Outdoor Recreation, and Corporate Social Advocacy

Frontiers in Communication

Carlos Anthony Tarin¹  Sarah De Los Santos Upton¹  Leandra Hinojosa Hernández² 

[1] Department of Communication, The University of Texas at El Paso, El Paso, TX, United States;Department of Communication, Utah Valley University, Orem, UT, United States;

关键词: outdoor recreation;    organizational communication;    racism and antiracism;    black lives matter protests;    image repair strategies;    environmental racism;   

DOI  :  10.3389/fcomm.2021.726417

来源: DOAJ

【 摘 要 】

The summer 2020 protests following the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, and other African-Americans sparked important conversations about race, police brutality, and institutionalized racism in the United States. In response to widespread civil unrest, organizations across the country issued statements condemning anti-Black violence and supporting the Black Lives Matter movement. This essay analyzes public statements released by 50 outdoor sport and recreation organizations. Extending scholarly literature on race and corporate social advocacy, our analysis develops the concept of conciliatory discourse, which functions by rhetorically constructing 1) a non-specification of grievance, 2) an obfuscation of commitments to action, and 3) a reinforcement of previous actions or processes. We argue that while many outdoor recreation organizations took action in support of racial justice, their public statements complicate long-term commitments for inclusivity and diversity.

【 授权许可】

Unknown