From Decision to Survival—Shifting the Paradigm in Entrepreneurship during the COVID-19 Pandemic

Sustainability

Ioana Andreea Bogoslov¹  Eduard Alexandru Stoica¹  Anca Elena Lungu²  Mircea Radu Georgescu² 

[1] Faculty of Economic Sciences, Lucian Blaga University of Sibiu, 550324 Sibiu, Romania;Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iași, 700506 Iasi, Romania;

关键词: entrepreneurship;    COVID-19;    changes;    digitalization;   

DOI  :  10.3390/su13147674

来源: DOAJ

【 摘 要 】

(1) Purpose: The main objective of this research was to determine if and how the COVID-19 pandemic impacted new entrepreneurial opportunities. The study also focused on finding the means of actions that can positively affect the future entrepreneurial field. (2) Methodology: Initially, the literature review was approached, the complementary evaluation of the researchers’ interest sustaining the timeliness of the analyzed topic. The empirical analysis implied conducting a multiple statistical regression on how the new entrepreneurial opportunities can be affected by relevant variables. (3) Findings: The obtained results highlighted a potential beneficial effect of the COVID-19 pandemic on entrepreneurship, namely determining new entrepreneurial opportunities. The need to consider new directions of action in entrepreneurship was also outlined, the online migration and the adaption to new market configurations being considered essential promoters of change. (4) Practical Implications/Originality/Value: Although existing research focused, to a large extent, on analyzing the COVID-19 pandemic’s effects on entrepreneurship, few of them highlighted a future perspective that would ensure the continuity of entrepreneurial processes in extreme conditions, such as those under study. The present research could contribute to the specialty literature enrichment while serving as guidance to the entrepreneurship practitioners towards the implementation of long-term visions and processes.

【 授权许可】

Unknown