PRELIMINARY ANALYSIS FOR PLACE BRANDING AND PROMOTION OF THE WESTERN REGION OF SĂLAJ COUNTY, ROMANIA

Territorial Identity and Development

István BENEDEK¹  Magor KÁDÁR² 

[1] Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Cluj-Napoca, ROMANIA [e-mail];Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University, Cluj-Napoca, ROMANIA [e-mail];

关键词: destination branding;    regional branding;    place brand identity;    tourism promotion;   

DOI  :  10.23740/TID120193

来源: DOAJ

【 摘 要 】

Thecurrentpaperispartofadetailedcasestudyonthemethodologiesandpracticalproceduresbehindthetourism promotion of the Western region of Sălaj County in Romania. The aim of the paper is to offer insights regardingtheidentificationofpossibleplaceidentityelementsinordertodevelopafuturedestinationbrandingstrategy for the region, opening the door for developing tourism promotion or place branding plans. The first part of thepapergathersdatafromtheregionbyfieldworkanddesktopresearch,thensummarisesthemostimportantplaceidentityelementsoftheregion,whilethesecondpartliststhepossibleformsoftourism,applicabletotheregion and elaborates a real data-based source paper suitable to develop a detailed tourism promotion plan based on this research.

【 授权许可】

Unknown