期刊论文详细信息
| Pakistan Journal of Commerce and Social Sciences | |
| The Impact of Self-Concept and its Congruence with Different Brands on Purchase Intention: Evidence from Pakistani Consumers | |
| Muhammad Usman (Corresponding author)1 Muhammad Rizwan2 Moeed Ahmad Sandhu2 Zubair Ahmad2 | |
| [1] Division of Computational Mathematics and Engineering, Institute for Computational Science Faculty of Finance and Banking, Ton Duc Thang University, Ho Chi Minh City, Vietnam;Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan; | |
| 关键词: self-congruity; brand attitude; self-image; purchase intention; self-concept; pakistani market; | |
| DOI : | |
| 来源: DOAJ | |
【 授权许可】
Unknown
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