期刊论文详细信息
Binus Business Review
The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car
Menik Nugraedy1  Freddy Pandapotan Simbolon1  Elvira Rossi Handayani1 
[1] Bina Nusantara University;
关键词: product quality;    price fairness;    brand image;    customer value;    purchase decision;    low cost green car (lcgc);   
DOI  :  10.21512/bbr.v11i3.6420
来源: DOAJ
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