La televisión pública en 2011. TVE sin publicidad. New TVE. Public television in 2011. TVE without advertising

Revista Mediterránea de Comunicación

关键词: Televisión pública;    ley 8/2009;    publicidad;    anuncios;    España;    Public television;    advertising;    law 8/2009;    advertisements;    Spain.;   

DOI  :  

来源: DOAJ

【 摘 要 】

On August 28, 2009 was published in BOE the ‘Ley 8/2009, de financiación de la Corporación de Radiotelevisión Española’ with a new format to finance public television that did not come from the sale of commercial advertising spaces. This law has brought much criticism, positions and comments, as well as any complaints by political organizations, consumer and user associations and private individuals. In the present article we conducted a study whose objectives are to verify the perception that the surveyed students have about the new policy of legislation and its effective implementation of the Law on Financing of RTVE. To this end, we selected a sample consisting of 324 subjects to whom we conducted a questionnaire then extract some data according with the hypotheses that we propose.

【 授权许可】

Unknown