期刊论文详细信息
| Annals of Applied Sport Science | |
| The Factors Affecting Development of Marketing Capability of Collegiate Sport | |
| Rasoul Tarighi1  Mehrzad Hamidi1  | |
| [1] Department of Sport Management, Faculty of Sport Sciences, University of Tehran, Tehran, Iran; | |
| 关键词: collegiate sport; sport marketing; marketing strategy; branding capability; | |
| DOI : | |
| 来源: DOAJ | |
【 授权许可】
Unknown