Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy

Sustainability

Cheng-Hsueh Yang¹  Jui-Che Tu¹ 

[1] Graduate School of Design, National Yunlin University of Science and Technology, Douliu, Yunlin 64002, Taiwan;

关键词: hand-touch design;    experience economy;    experiential marketing;    Kano’s model;   

DOI  :  10.3390/su11072064

来源: DOAJ

【 摘 要 】

Hand-touch products are products that emphasize tactile sensations. These products can generate sensory stimulation and create memorable experiences for consumers, thereby driving purchase decisions. The economic value of hand-touch products is undoubtedly associated with the experience economy. Consumers generally focus on how much experience value is created by the hand-touch product itself. This study adopted the experience economy perspective to investigate the development of hand-touch products. To gain further insight into consumers’ product needs and place the focus of product development on the most important aspects, this study primarily adopted a questionnaire survey and Kano’s two-dimensional model to classify quality factors. In addition, the relative majority method was used to classify quality factors into five major categories: Attractive quality, One-dimensional quality, Must-be quality, Indifferent quality, Reverse quality. The study results showed that: (1) Consumers valued the sense marketing of hand-touch products. (2) Timely use of other marketing approaches enables a product to effectively meet customers’ needs. (3) Use of Cross Analysis to Identify Top-Priority Factors. This study’s findings on the true needs of consumers for hand-touch products can enhance and improve product life cycle, thereby achieving the sustainable development of products.

【 授权许可】

Unknown