Olive oil and the millennial generation in Chile. What do these consumers consider when buying this product?

Revista de la Facultad de Ciencias Agrarias

BertaSchnettler¹  CristianGeldes²  María del CarmenLapo³  RuthPaz⁴  MarcosMora⁵  SofíaBoza⁵  GermánLobos⁶ 

[1] Faculty of Agricultural and Forestry Sciences. Department of Agricultural Production. Avda. Francisco Salazar 01145, Temuco Chile . C. P. 4780000.;Universidad Alberto Hurtado. Faculty of Economics and Business. Department of Management and Business. Erasmo Escala 1835. office 204 Santiago. Chile Postal Code 8340539.;Universidad Católica de Santiago de Guayaquil. Associate Professor. Ecuador. Address: Av Carlos Julio Arosemena Km 1.5. C. P. 090615.;Universidad de Chile. Program of Doctorate in Agricultural Sciences. Santa Rosa 11.315. La Pintana Santiago. Chile. CP: 8820808.;Universidad de Chile. Santa Rosa 11.315. Faculty of Agricultural Sciences. Department of Management and Rural Innovation. La Pintana Santiago. Chile. C. P. 8820808.;Universidad de Talca. Faculty of Business and Economics. C. P. 3465548 Talca. Chile.;

关键词: oil olive;    consumer;    segmentation;    millennials;    Chile;   

DOI  :  

来源: DOAJ

【 授权许可】

Unknown