An empirical study on the cognitive attitude of rural children using mobile phones (based on the example of children from rural areas in Northern Suzhou)

World of Media

Xinlei Li¹  Qiang Zhu¹  Wen Li¹ 

[1] Nanjing Normal University;

关键词: rural children;    left-behind children;    mobile phone use;    attitude model;   

DOI  :  10.30547/worldofmedia.4.2019.1

来源: DOAJ

【 摘 要 】

The small-screen era has created a new life scene for China’s ‘Internet generation’. With the increase in mobile phone penetration among rural children, entertainment has become the biggest goal of rural children using mobile phones. The mobile phone usage of rural children is mostly concentrated on short videos, WeChat and other information apps. The method of direct prohibition adopted by parents and school is not effective in correcting the child’s attitude towards using the phone. The simple living environment of rural children and the left-behind phenomenon leads to the lack of parental supervision. Systematic analysis of rural children’s attitude towards the use of mobile phones and finding factors affecting their use of mobile phones can effectively guide them to obtain knowledge and achieve anti-sinking purpose. Based on the ABC attitude model combined with face-to-face interviews, this paper firstly determines the influencing variables and designs the questionnaire for collecting the data in the rural schools. With fitting of structural equation model, the attitude model affecting rural children’s use of mobile phones is established. The factors influencing rural children’s mobile phone use are analyzed to improve the essential understanding of the problem.

【 授权许可】

Unknown