Presidential elections in France -2012: between gaulist values the tradition of french leftbit

Sfera Politicii

关键词: Sarkozy;    Hollande;    presidential elections;    image;    election meetings;    election slogans;    economical crisis;    economical growth;    Schengen zone;    migrations;    security;    Facebook;    Twitter;   

DOI  :  

来源: DOAJ

【 摘 要 】

This article contains a case study over the 2012 presidential campaign in France. The author elucidates the political context, positioning techniques of the main candidates – Nicolas Sarkozy and Francois Hollande, basic campaign topics, external factor impact. At the end of the study there is reflected an evolution of communication formulas with the electorate – letters, addresses, brochures etc. – starting with 1981 to 2012. The author makes an analysis of the usage of Twitter and Facebook social networks by the campaign staffs.

【 授权许可】

Unknown