Interaction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention

Management Analysis Journal

Wahyono Wahyono¹  Maulida Afiya Rahmania² 

[1] Universitas Negeri Semarang;Unnes;

关键词: e-service quality;    experiential marketing;    trust;    satisfaction;    repurchase intention;   

DOI  :  10.15294/maj.v11i1.54279

来源: DOAJ

【 摘 要 】

The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling methods use convenience sampling techniques. Sample analysis method using Partial Least Square (PLS) with SmartPLS 3.0 program. The results showed that e-service quality had a significant and positive effect on trust and satisfaction. Experiential marketing has a significant and positive effect on trust, but experiential marketing has no significant effect on satisfaction. Trust and satisfaction have a significant and positive influence on repurchase intentions.

【 授权许可】

Unknown