The Effects of the Antecedents of “Buy-Online-Pick-Up-in-Store” Service on Consumer’s BOPIS Choice Behaviour

Sustainability

Young-Yong Jang¹  Ki-Hyung Kim¹  Yun-Chang Shin¹  Sang-Lin Han¹ 

[1] School of Business, Hanyang University, Seoul 04763, Korea;

关键词: BOPIS;    UTAUT2;    omni-channel;    millennial cohorts;   

DOI  :  10.3390/su12239989

来源: DOAJ

【 摘 要 】

We studied the effect of the antecedents of the buy-online-pick-up-in-store (BOPIS) service on consumer’s BOPIS choice and shopping behaviour. The convenience of BOPIS benefits retailers and consumers; therefore, we used online surveys of consumers and the unified theory of acceptance and use of technology 2 (UTAUT2) model. The results of the study show that performance expectancy, trust, compatibility with BOPIS shopping, hedonic motivation and social influence affected the behavioural intentions in omni-channel BOPIS. However, price value and effort expectancy were not considered to be important factors in choosing BOPIS shopping. A moderating effect of the different age generations was analysed in the model. The managerial implications and the limitations of the study are also discussed.

【 授权许可】

Unknown