Review of „Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, București: Tritonic, 2016, 252 p.

Romanian Journal of Communications and Public Relations

Florența Toader¹  Alexandra Vițelar¹ 

[1] National University of Political Studies and Public Administration;

关键词: branding, web 2.0, user generated content, Brand-urile în era Web 2.0;   

DOI  :  10.21018/rjcpr.2016.3.219

来源: DOAJ

【 摘 要 】

The web 2.0 era has shifted brand ownership from communication specialists towards consumers. This is the main idea on which Rodica Sãvulescu builds her argumentation in her recently published book, `Web 2.0 Brands. User-generated content` (2016). The emergence of new technologies blurs the lines between content producers and consumers. In this book, the author addresses the topic of democratization of content in relation with brand communication.

【 授权许可】

Unknown