Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study

Emerging Markets Journal

Alyce Cardoso Campos¹  Daniel Carvalho de Rezende¹  Thaísa Barcellos Pinheiro do Nascimento¹  Humberto Rodrigues Marques¹  José Willer do Prado¹  André Grutzmann¹ 

[1] Universidade Federal de Lavras;

关键词: bottom of the pyramid, low income, consumption, market, future research;   

DOI  :  10.5195/emaj.2020.192

来源: DOAJ

【 摘 要 】

This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of CiteSpace and CitNetExplorer 1.0.0. This research is justified due to: (a) absence of a broad systematization of the theme; (b) contribution and encouragement of new researchers to take part in studies on the subject; and (c) indication of a broad international literature that can encourage studies on consumption at the base of the pyramid.

【 授权许可】

Unknown