La construction d’images publiques dans le discours politique médiatique.

Communiquer

关键词: broadcast talk;    political interview;    performance;    self-presentation;    talk-in-interaction;   

DOI  :  10.4000/communiquer.1624

来源: DOAJ

【 摘 要 】

Analysing self-presentation strategies in political broadcast talk from an interactionnist perspective, this article present some analytical tools to evaluate communication performance effectiveness. This analytical framework is illustrated by examples drawn from a news interview during 2003 Quebec political campaign. The analysis reveals that successful self-presentation is based on politicians’ communication ability to fine-tune their performance according the way the interaction is built turn by turn in situ and to play with the limits of what is socially allowed by the interview as a genre.

【 授权许可】

Unknown