On the economics of superabundant information and scarce attention

Œconomia

关键词: limited attention;    information overload;    attention allocation;    salience;    perception;    informative advertising;   

DOI  :  10.4000/oeconomia.1104

来源: DOAJ

【 摘 要 】

This article provides an introduction to the literature addressing the causes and consequences of limited attention in economics. We present a simple set-theoretic micro-structure describing the allocation of attention, and use this framework to explain the central notions of goal-and stimulus-driven attention mechanisms. After presenting empirical evidence on limited attention from psychology, marketing and internet research, we use our baseline setting to discuss a number of recent contributions featuring some form of limited attention or related phenomena, such as obfuscation.

【 授权许可】

Unknown