Ethical Aspects of Gender Stereotypes in Romanian Advertising

Essachess

GRAD Iulia¹  FRUNZA Mihaela¹  FRUNZA Sandu¹ 

[1] Babes-Bolyai University, ROMANIA;

关键词: postmodern ethics;    advertisements;    business ethics;    responsibility;    gender stereotypes;   

DOI  :  

来源: DOAJ

【 摘 要 】

In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethical practices to increase the trust of customers. One area where this can be done safely and constructively is the area of gender stereotypes in advertisement. By removing gender stereotypes and promoting non-stereotypical, creative images of gender relations, ads can simultaneously promote their brands as open-minded, creative and modern and inspire building the trust of their customers.

【 授权许可】

Unknown