Reference with a Gimmick: A Pilot Program to Promote Library Services

Marketing Libraries Journal

Blanchat,Kelly Marie¹  Sider, Laura¹ 

[1] Yale University Library;

关键词: off-site reference;    roving reference;    library renovation;    online library services;    personal librarian;    incentives;    library swag;   

DOI  :  

来源: DOAJ

【 摘 要 】

During the academic year 2018-2019, Yale University’s Bass Library piloted a reference program called Latte with a Librarian. The impetus for the pilot stemmed from a need for Yale librarians to engage more with students in-person and to market the remote research services that the library offered. A pilot project was developed to test a method for increasing in-person reference services. The pilot consisted of three librarians setting up a temporary reference desk at a popular student café. Students were offered a free library-branded mug as an incentive for posing a reference question. The success behind Latte with a Librarian can be attributed to the marketing and outreach efforts, as well as the location that was chosen for the pop-up reference outlet outside Bass library.

【 授权许可】

Unknown