Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies

‫مدیریت بازرگانی

Mohsen Nazari¹  FATEMEH Abbasi² 

[1] Associate Prof. in Business Management, Faculty of Management, University of Tehran, Tehran, Iran;Ph.D. Candidate in Business Policy Making, Faculty of Management, University of Tehran, Tehran, Iran;

关键词: Competitive Strategy;    Concentration Ratio;    Herfindahl-Hirschman Index;    Iran Insurance Industry;    Life Cycles;   

DOI  :  10.22059/jibm.2017.127965.1719

来源: DOAJ

【 摘 要 】

This study aims to investigate competition and concentration in insurance industry. The researchers did so through some reliable indices including Herfindahl-Hirschman Index, and Concentration Ratio of Establishment K and based on insurance companies financial data from 2002 to 2013. The observations showed that following privatization in insurance industry in Iran, all those three indices have declined; hence, this industry has become a hard oligopoly market. Then using this indicated market structure and based on two market properties (competition and current market situation), the insurance market life cycle was determined. Accordingly, appropriate competitive strategies regarding marketing variables (product, price, distribution, and progress) were presented

【 授权许可】

Unknown