Sustainable Development of Mountain Hotels through the Implementation of International Management Standards: The Romanian Case

Sustainability

Daniela Firoiu¹  Luminița Vochița²  Roxana Bădîrcea³  George H. Ionescu⁴  Maria Enescu⁵ 

[1] Department of Commerce, Economic Integration and Business Administration, Romanian-American University, 012101 Bucharest, Romania;Department of Economics, Accounting and International Affairs, University of Craiova, 200585 Craiova, Romania;Department of Finance, Banking and Economic Analysis, University of Craiova, 200585 Craiova, Romania;Department of Finance, Credit and Accounting, Romanian-American University, 012101 Bucharest, Romania;Department of Management, Marketing and Business Administration, University of Craiova, 200585 Craiova, Romania;

关键词: sustainable development;    mountain hotels;    mountain tourism;    sustainable development goals (sdgs);    romania;    international management standards;   

DOI  :  10.3390/su11226487

来源: DOAJ

【 摘 要 】

This paper aims to identify the current level of implementation of the principles of sustainable development among hotels in the mountain area of Romania, how these standards influence the occupancy rate with the help of communication strategies, and to what extent the implementation of international management standards leads to an increase in the profitability rate. The research was carried out on the basis of questionnaires addressed to the hotels in the mountain areas of Romania, with information being collected from a number of 77 hotels, rated between 2 and 5 stars. The results obtained from the research highlighted the existence of positive correlations, both between the use of a communication strategy on the sustainable development objectives and the occupancy rate, as well as between the implementation of international management standards and the increase of the profitability rate.

【 授权许可】

Unknown