期刊论文详细信息
Revista Española de Investigaciones Sociológicas (REIS)
Identifying the new Influencers in the Internet Era: Social Media and Social Network Analysis
关键词: Network Analysis;    Social Communication;    Social Influence;    Media;    Social Networks;   
DOI  :  
来源: DOAJ
【 摘 要 】

Social media influencers (SMIs) can be defined as a new type of independent actor who are able to shape audience attitudes through the use of social media channels in competition and coexistence with professional media. Being able to accurately identify SMIs is critical no matter what is being transmitted in a social system. Social Network Analysis (SNA) has been recognized as a powerful tool for representing social network structures and information dissemination. SMIs can be identifi ed by their high-ranking position in a network as the most important or central nodes. The results reveal the existence of three different typologies of SMIs: disseminator, engager and leader. This methodology permits the optimization of resources to create effective online communication strategies.

【 授权许可】

Unknown   

  文献评价指标  
  下载次数:0次 浏览次数:1次