Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków

Historia i Polityka

Olena Sherman¹ 

[1] Lwowski Państwowy Uniwersytet Bezpieczeństwa Życia;

关键词: image;    archetype;    mythological consciousness;    political leader;    ukraine;    wizerunek;    archetyp;    mitologiczna świadomość;    polityczny lider;    ukraina;   

DOI  :  10.12775/HiP.2014.005

来源: DOAJ

【 摘 要 】

An important role in the process of image cultivation is played by the technologies, related to the appeal to the archaic layers of mass consciousness, in particular, to the use of archetypes. Analysis of the images of the leading Ukrainian politicians – Arseniy Yacenyuk, Yuliya Timoshenko and Vitaliy Klichko – in 2009–2014 testifies that all of them used as a basis of image-building the archetypes of Hero and Warrior in different variations, such as Hero-warrior, Cultural hero, Lady-warrior. The progress of the use of this technology depends significantly on the personal qualities of each politician, as well as on the social and the political circumstances.

 

【 授权许可】

Unknown