Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding

African Journal of Hospitality, Tourism and Leisure

Ronnie Donaldson¹  Mariette Du Toit-Helmbold²  Annareth Bolton² 

[1] Department of Geography and Environmental Studies, Faculty of Arts and Social Sciences, Stellenbosch University;Destinate (Destination Management and Tourism Marketing Agency);

关键词: tourism branding;    tourism marketing;    western cape;    overberg region;    visitor survey;    swellendam;   

DOI  :  https://doi.org/10.46222/ajhtl.19770720-180

来源: DOAJ

【 授权许可】

Unknown