Intelligent Agents in E-Commerce

Informatică economică

关键词: intelligent agents;    e-commerce;    negotiation;    brokering;   

DOI  :  

来源: DOAJ

【 摘 要 】

This paper emphasizes the importance of intelligent agents in e-commerce, with a particular focus on the B2C and B2B context. From the consumer buying behaviour perspective, agents can be used to assist the following stages: need identification, product brokering, buyer coalition formation, merchant brokering and negotiation. Related to B2B commerce, intelligent agents are involved in partnership formation, brokering and negotiation.

【 授权许可】

Unknown