YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study

Sustainability

Miloslava Černá¹  Anna Borkovcová¹ 

[1] Faculty of Informatics and Management, University of Hradec Kralove, Rokitanskeho 62, 500 03 Hradec Kralove, Czech Republic;

关键词: social media;    pedagogy;    informal learning;    LMS;    YouTube;    university setting;   

DOI  :  10.3390/su12219126

来源: DOAJ

【 摘 要 】

The study deals with sustainability of social software applications in a university setting focusing primarily on the YouTube platform. The aim of this paper is to identify the potential of YouTube media in serving as a supportive educational tool. To meet the objective, researchers carried out an exploratory study based on mixed quantitative–qualitative methods. A mental knowledge model was designed as a starting point where crucial aspects of gaining knowledge were visualized. Sustainability of social media was analyzed in three defined sections encompassing three areas reflecting the needs of the educational process: social media as a tool of communication, repository of study materials and a tool for testing. The affective learning domain was highlighted in the study; one of the key explored categories was the category of satisfaction as a students’ motivation mover. Based on the findings, YouTube as an absolute winner was consequently analyzed in detail, focusing on three areas: satisfaction, kinds of activities on this platform and spent time. The discussion raises questions on pitfalls of social media utilization; this chapter also brings the latest experience from the time hit by coronavirus and related quarantine which showed incontestable benefits of social media in education and proved their irreplaceable role.

【 授权许可】

Unknown