Analysis of awareness campaigns against the physical punishment of minors in Spain. Content and proposed strategies to change attitudes

Doxa Comunicación

Ana Rosser Limiñana¹ 

[1] Universidad de Alicante;

关键词: Corporal punishment of minors;    publicity campaigns;    raising awareness;    attitude changes;    content analysis;   

DOI  :  

来源: DOAJ

【 摘 要 】

The physical punishment of minors has been a common practice in parental discipline for centuries. In recent times, different strategies have been developed for its eradication. Among them, raising awareness among the population about the risks, and proposing alternative forms of discipline. In this paper, we analyse the context and the persuasive features used in awareness campaigns issued at the institutional level in Spain for this purpose and its effectiveness. We have concluded that there is a need to promote the development of campaigns of this type through the media, providing them with greater reach in order to improve their effectiveness, and offering educational strategies as an alternative to physical punishment for the purpose of making these types of strategies real instruments in changing attitudes.

【 授权许可】

Unknown