Opportunities and limitations for MICE tourism development in Łódź

Tourism

Witold Osak¹  Marta Sylla¹  Jakub Chruściński¹  Paulina Drużyńska¹  Paulina Płóciennik¹ 

[1] Wrocław University of Environmental and Life Sciences, The Faculty of Environmental Engineering and Geodesy, Spatial Economy Department;

关键词: mice;    business tourism;    accommodation services and congress locations;    image;    łódź;   

DOI  :  10.1515/tour-2015-0011

来源: DOAJ

【 摘 要 】

Business tourism plays an important role in the tourism industry of Łódź. However, compared to other Polish cities relatively few MICE meetings are organised there. The purpose of this article is therefore to analyse the opportunities and limitations for MICE tourism development in Łódź compared to the city’s potential. The accommodation services, congress locations, accessibility by different means of transportation, and its image are the factors considered in the analysis. The results indicate the most important strategic actions that are recommended in order to improve the situation of business tourism in Łódź.

【 授权许可】

Unknown