Factors affecting university image among graduate alumni: A case study of Qatar university

Heliyon

Mohammad D. Mollazehi¹  Rusol A. Al-Tameemi²  Mahmood A. Hasan³  Khalifa A. Haza³  Abdel-Salam G. Abdel-Salam³  Ahmed Bensaid³  Radwa Ismail Mohamed⁴  Chithira Johnson⁴  Michael H. Romanowski⁴ 

[1] Mathematics, Statistics and Physics, College of Arts and Sciences, Qatar University, Doha, Qatar;Institutional Survey Research, Institutional Research and Analytic Department, Qatar University, Qatar;Student Affairs Office, Qatar University, Doha, Qatar;Student Experience Department, Qatar University, Doha, Qatar;

关键词: University image;    Postgraduate students;    Reputation;   

DOI  :  

来源: DOAJ

【 摘 要 】

Various factors influence the students' perception of universities and university image. This study explores five factors affecting university image among Graduate Alumni. Surveys, administered to 597 graduate alumni were assessed to determine Graduate Alumni perspectives toward their university. Findings revealed that the key factors that impacted graduate alumni affecting the university's image and reputation were gender, nationality, level of study, and the ability of the institution to equip graduates with certain specific skills. Based on these findings, the university should consider further examining these areas to provide a more in-depth understanding of how these factors work to shape graduate students' perspectives of the university and develop ways to address areas that need to be developed and improved.

【 授权许可】

Unknown