Relationship of activities in reverse logistics according to sell point in Czech Republic

SHS Web of Conferences

关键词: Reverse logistics;    Marketing communication;    Green communication;   

DOI  :  10.1051/shsconf/20196101016

来源: DOAJ

【 摘 要 】

The paper is focused on findings, if final customers in sell points reflect activities of reverse logistics. Main result of research provides relationship between sell point and reverse activity. The research was aimed at random chosen group of 811 respondents in the Czech Republic. Real participants have been 293, what is effectiveness in 36.13%. The primary research provides possible approaches for companies in sell points within reverse logistics activities to final consumers. To process the results of the questionnaire survey were used basic types of descriptive statistics on the selected data set. The data were processed by using the statistical program IBM SPSS Statistics 24, which was subsequently analysed the dependency between the two nominal variables by means of contingency tables and Pearson's chi-squared test. Limitation for this research is because of the chosen sample and targeting only on Czech Republic.

【 授权许可】

Unknown