A Systematic Review of Sustainable Wine Tourism Research in Asia 2000-2018.

African Journal of Hospitality, Tourism and Leisure

Mitchell Amarando, M.Ed., M.A.¹  Dr. Parichart Visuthismajarn²  Dr. Ilian Assenov³ 

[1] Faculty of Environmental Management Prince of Songkla University - Hat Yai Campus, Thailand ;Faculty of Environmental Management Prince of Songkla University, Hay Yai Campus, Thailand ;Faculty of Hospitality and Tourism Prince of Songkla University, Phuket Campus, Thailand ;

关键词: Sustainable Asian vineyard wine tourism;    Asian wine tourism;    oenology;    viticulture;   

DOI  :  

来源: DOAJ

【 摘 要 】

Wine tourism has recently expanded from its traditional destinations, such as Europe, Australia, South Africa and the Americas’, into emerging and new markets in other areas, including the rest of Africa and Asia. The purpose of this paper is to identify the state of academic research in a specific region of the world. The authors present a systematic literature review of wine tourism research in Asia, which aims to provide an overview of the relevant current research trends, including destination development, sustainability, consumer behaviour and marketing strategies for Asian wine tourism. In addition, the paper discusses diverse research approaches and perspectives on wine tourism in Asia; while continually offering a synthesis of the findings and thus providing a starting point for future research. Given that wine tourism is still relatively new for Asian destinations, many of these studies focus on wine tourism development, the environment and sustainability and consumer behaviour. In each category of the comparative analysis, specific differences in the research topics of researchers in Asian countries represent the variety of local wine tourism development. The analysis identifies both strengths and weaknesses that countries need to confront in order to acquire a strategic competitive advantage in the wind industry and its tourism related aspects. A comparative analysis is provided based on the research into wine tourism in the two most popular destinations in Asia—China and Thailand, although other destinations have been reviewed as well. Finally, further recommendations with the prediction of further intentions to fully develop the local wine tourism systems are provided for different cases. This is the first systematic review focusing on Asian wine vineyard tourism.

【 授权许可】

Unknown