A multi objective geometric programming approach for electronic product pricing problem

Management Science Letters

关键词: Optimal pricing;    Optimization;    Multi-objective decision making;    Geometric programming;    Compromise programming;   

DOI  :  

来源: DOAJ

【 摘 要 】

Nowadays electronic commerce plays an important role in many business activities, operations, and transaction processing. The recent advances on e-businesses have created tremendous opportunities to increase profitability. This paper presents a multi-objective marketing planning model which simultaneously determines efficient marketing expenditure, service cost and product's selling price in two competitive markets. To solve the proposed model, we discuss a multi-objective geometric programming (GP) approach based on compromise programming method. Since our proposed model is a signomial GP and global optimality is not guaranteed for the problem, we transform the model to posynomial form. Finally, the solution procedure is illustrated via a numerical example and a sensitivity analysis is presented.

【 授权许可】

Unknown