Sustainability and Natural Wines: An Exploratory Analysis on Consumers

Sustainability

Veronica Alampi Sottini¹  Sara Fabbrizzi¹  Maria Cipollaro¹  Silvio Menghini¹ 

[1] Department of Agriculture, Food, Environment and Forestry (DAGRI), University of Florence, Piazzale delle Cascine 18, 50144 Florence, Italy;

关键词: natural wines;    sustainability;    consumer preferences;    terroir;    content analysis;    free listing;   

DOI  :  10.3390/su13147645

来源: DOAJ

【 摘 要 】

Wine production and consumption in Italy have a long tradition strongly linked to conventional products. Because of these market dynamics, the Italian wine industry has strongly increased the production of organic wines, as well as that of biodynamic and natural wines. Based on a qualitative survey of 210 wine consumers, this study explores the motivations which move the interests of consumers for the consumption of natural wine. The aim of the study is to verify if and how sustainability inspires demand. Considering the scarcity of studies on “natural wines” this research aims to provide a cognitive framework capable of giving a social representation of natural wine from the consumers’ side, although not reaching a generalizable result.

【 授权许可】

Unknown