期刊论文详细信息
DeReMa (Development Research of Management): Jurnal Manajemen | |
PRICE SATISFACTION VS PRODUCT QUALITY: WHICH FACTOR HAS A MORE SIGNIFICANT EFFECT ON CUSTOMER LOYALTY TOWARD GREEN PRODUCTS? [KEPUASAN HARGA VS KUALITAS PRODUK: FAKTOR MANA YANG MEMILIKI PENGARUH LEBIH SIGNIFIKAN TERHADAP LOYALITAS PELANGGAN TERHADAP GREEN PRODUCT?]? | |
Nicholas Wilson1  | |
[1] Bunda Mulia University; | |
关键词: green product; price satisfaction; product quality; customer satisfaction; customer loyalty; | |
DOI : 10.19166/derema.v17i1.4970 | |
来源: DOAJ |
【 授权许可】
Unknown