THE IMPACT OF MARKETING EXPERIMENTS ON THE RELATIONSHIP BETWEEN SOFTWARE PRODUCERS AND THEIR RETAILERS

Annals of the University of Oradea: Economic Science

AXENIA BIANCA BOITOR^{1  1}  HERȚANU ANDREEA² 

[1] ,;UNIVERSITATEA TRANSILVANIA BRASOV, FACULTATEA DE STIINTE ECONOMICE SI ADMINISTRAREA AFACERILOR,UNIVERSITATEA TRANSILVANIA BRASOV, FACULTATEA DE STIINTE ECONOMICE SI ADMINISTRAREA AFACERILOR;

关键词: experimental research, software, stimuli, loyalty, marketing campaigns, software retailer;   

DOI  :  

来源: DOAJ

【 授权许可】

Unknown