Mining Open Government Data for Business Intelligence Using Data Visualization: A Two-Industry Case Study

Journal of Theoretical and Applied Electronic Commerce Research

Caroline Hartmann¹  Anne Gottfried²  Donald Yates³ 

[1] College of Business, Department of Accounting, Texas A&M University-Commerce, Commerce, TX 75428, USA;College of Business, Department of Marketing, University of Texas, Arlington, Arlington, TX 76010, USA;Information Systems (IS) Adjunct Faculty, Louisiana State University of Alexandria, Alexandria, LA 71302, USA;

关键词: open government data;    business intelligence;    big data;    data mining;    latent Dirichlet allocation;    data visualization;   

DOI  :  10.3390/jtaer16040059

来源: DOAJ

【 摘 要 】

The business intelligence (BI) market has grown at a tremendous rate in the past decade due to technological advancements, big data and the availability of open source content. Despite this growth, the use of open government data (OGD) as a source of information is very limited among the private sector due to a lack of knowledge as to its benefits. Scant evidence on the use of OGD by private organizations suggests that it can lead to the creation of innovative ideas as well as assist in making better informed decisions. Given the benefits but lack of use of OGD to generate business intelligence, we extend research in this area by exploring how OGD can be used to generate business intelligence for the identification of market opportunities and strategy formulation; an area of research that is still in its infancy. Using a two-industry case study approach (footwear and lumber), we use latent Dirichlet allocation (LDA) topic modeling to extract emerging topics in these two industries from OGD, and a data visualization tool (pyLDAVis) to visualize the topics in order to interpret and transform the data into business intelligence. Additionally, we perform an environmental scanning of the environment for the two industries to validate the usability of the information obtained. The results provide evidence that OGD can be a valuable source of information for generating business intelligence and demonstrate how topic modeling and visualization tools can assist organizations in extracting and analyzing information for the identification of market opportunities.

【 授权许可】

Unknown