It’s Not Mysticism, It’s Just Business

Проект Байкал

关键词: image;    social psychology;    urban studies;    territorial development;    place marketing;    image-making;   

DOI  :  

来源: DOAJ

【 摘 要 】

The image of the place is discussed as a socio-psychological and economic category. The mechanisms of perception of this image are well-known and actively studied. But the results of such studies are insufficiently used in the territorial development practices. The reasons of this lagging are considered in the article.

【 授权许可】

Unknown