Pemanfaatan Media Sosial PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI PERPUSDA KABUPATEN BELITUNG TIMUR

Jurnal Ranah Komunikasi

Budiman¹  Elva RonaningRoem²  ErnitaArif² 

[1] DinasPerpustakaanKabupatenBelitungTimur;ProgramStudiIlmuKomunikasiFISIPUniversitasAndalas;

关键词: social media;    promotion;    regional public library;   

DOI  :  https://doi.org/10.25077/rk.3.1.34-44.2019

来源: DOAJ

【 摘 要 】

Therapidadvancement of technology and information has become a challenge for the development of libraries today. In its research UNESCOstated that the index of reading interest in Indonesian people was concern only 0,001%, meaning that there were only one person from a thousand Indonesian people (Liputan6.com, 2017). In order for libraries to be of interest to people in the current technological era, one needs to do various innovations, one of which is in promotional activities so that the public k nows andk nowstheservicesthatareinthelibraryand ultimately uses them. The use of social media as a means of promotion of the East Belitung Regency library is very important, because today’s society is not separated from the use of social media as a means of information and communication. This study aims to determine the use of social media as a means of promoting the library in the Regional Public Library of EastBelitungRegency.Theresearchmethodusedinqualitativewithadescriptiveapproach,by describing the object of research based on facts in the field and using informant as a source of data by conducting interviews, observation and documentation. Based on the research conducted, it shows that the use of social media as a means of promoting the East Belitung Regency library results includes four things, namely: website, social network ing (Facebookand Instagram) and YouTube.

【 授权许可】

Unknown