Time-Slip Journey to Jomon Period: A Case Study of Heritage Tourism in Aomori Prefecture, Japan

Heritage

Laila Zohrah¹  Adiwan Fahlan Aritenang²  Yuri Noda³  Riela Provi Drianda³ 

[1] Faculty of Engineering, University of Singaperbangsa Karawang, Karawang 41361, Indonesia;School of Architecture, Planning and Public Policy, Institut Teknologi Bandung, Bandung 40132, Indonesia;School of Social Sciences, Waseda University, Tokyo 1698050, Japan;

关键词: fantasy;    heritage tourism;    Aomori;    Japan;    time slip;    archaeotourism;   

DOI  :  10.3390/heritage4040181

来源: DOAJ

【 摘 要 】

This study focuses on Aomori, a prefecture situated in the northern part of the Japanese main island Honshu. Riding on the popularity of time-slip-themed entertainment, Aomori began to brand itself as a place where people can experience a time-travel journey to the Jomon, the Japanese prehistoric era. Through this study, we investigated the practice of Aomori to incorporate fantasy in its heritage tourism. Mixed-method research was used to retrieve and analyze information about Aomori and its Jomon-themed time-slip tourism, including desk research and word frequency analysis. While selling fantasy in tourism is a not-so-new topic, the Aomori case shed light on the alternative strategy that regional areas can consider. The prefecture showed us the prospect to combine fantasy and the local culture to attract younger tourists and dedicated pop-culture fans to visit the local attractions. It also demonstrated the potential of thematic fantasy in heritage tourism, especially archaeotourism, often perceived as boring by the younger generation. Additionally, the Aomori case indicated the importance of tourism infrastructure, creative marketing, and innovation in heritage tourism. It further signifies the importance of speeding up digital transformation for the future of heritage tourism.

【 授权许可】

Unknown